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The Birth of Transmedia
Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century...
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A Lesson in Social Data for Brands: Expression vs. Intention
This article was originally published on WhatWorksWhere.com. Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness,...
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Storytelling: Defining the Narrative
Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative...
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How to improve your social media strategy
This is an excerpt. To read the full article visit Wallblog.co.uk Five ways for improving your social media marketing strategies People use social for over an hour every day on average – so it...
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Big data and social networks enable a new system of engagement.
How data can bring better social media engagement This is an excerpt. This article was originally posted on HubMagazine.com The world is changing fast. You’ve probably heard that phrase so often...
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Measure your online marketing know-how
This article was originally posted on OgilvyDO.com How to sharpen your social media strategies When hiring social media managers, how can you tell for sure that they’re up to the job? Circus Social,...
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Leveraging Data into Social ROI
Using Customer Experience Metrics This post originally appeared on OgilvyDO.com We spend so much time talking about “big data”, but there is still often a considerable disconnect between what we think...
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The Five Rules Of Creating A Social Media Strategy
This is an excerpt. Read the full article at LondonLovesBusiness.com Businesses are failing to effectively use social media to engage their customers at pivotal moments in the customer journey. Here...
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Build Your Audience, Build Customer Engagement
The most exciting aspect of marketing in the digital age is change Nothing stays the same for long. We need to be ready for the next “big thing” birthed by technologists, nurtured in the arms of...
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Your Social Media Strategy Should Include Video
This article originally appeared on OgilvyDO.com To be blunt about it, we are in the same place we were a year ago. Brands are still pumping out awful content every day and every social media...
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Is Twitter Leading Brands Astray?
This is an excerpt; the article originally appeared on CampaignLive.co.uk On social platforms, such as Facebook and LinkedIn, users are asked to input some basic demographic information, including...
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The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives...
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What Does the Future Hold for Social Platforms?
OgilvyOne New York sat down with our local social media expert, Benjamin Snyers, for a quick chat about the future of social media. OO: What was hot in 2015 and how is that forecasted to change in...
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Key Digital Trends for 2016
This post originally appeared on Social@Ogilvy Ladies and gentlemen, as is now customary for the season, it’s time for Marshall Manson and I, James Whatley, to present our Key Digital Trends for 2016....
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The Social Media Marketing Basics
Getting the basics right in your social media marketing approach For most brands today social media management is a check box. “‘We know our audiences are there on social, so we need to be there” is...
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Social That Sells
You’ve Heard The Theory, Here’s The Proof Likes? Shares? Engagement rate? Click-throughs? Leads? How do you measure the ROI of social media? It’s a question that has been asked thousands of times....
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Twitter in 2016 and beyond
This article originally appeared on TheDrum.com Why changing the narrative regarding Twitter metrics is key to understanding both its purpose as well as its future success. 2016 was the first year...
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What Does Next Generation Social Look Like?
To understand where Social is going next, we need to acknowledge some pretty significant problems. Social’s biggest problem currently is that integration with the rest of digital isn’t usually taken...
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Digital Transformation Insights For Your Business
Recently, Matt Holt, Consulting Partner at OgilvyOne, held a #B2Bchat on Twitter talking about Digital Transformation. There were some great questions, prompting a range of answers and healthy debate....
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How Brands Can Use Podcasts
This article originally appeared on Social.Ogilvy.com Eight years ago, my wife and I got a puppy named Lola. She’s a pit bull mix with a seemingly endless amount of energy, which has resulted in at...
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